Ah a new Kindle Paperwhite.

The Kindle is without doubt the ebook market's leading e-reader. So what can Amazon do to press its advantage further, and develop the line? Target tablets and improve the specs.

With the proliferation of mobile devices, more and more of us are tempted to read on iOS or Android-powered tablets. Amazon knows this. But while tablets are really 'jacks of all', the Kindle's aim is to merely 'master of one'.

The key advantage of the Kindle line is glare-free reading. This isn't new, but Amazon has upped the screen resolution in the new model for even easier reading.

As well, the new Kindle Paperwhite work with Amazon's 'Bookerly' font, and a newly conjured typesetting engine to help address everything from character spacing and hyphenation to reading speed and eye strain.

It's a small improvement then - but easier reading can't be a bad thing. If you're in the market for a new Kindle (and can wait until June 30th) the product page can be found here.