Writer dubs World Book Night "World Bollocks Night"
/Tomorrow's World Book Night is ruffling feathers, with For Books' Sake's Beulah Devaney lambasting the event's organisers - the Reading Agency - for a lack of titles by female authors. This years WBN event has cast its focus on engaging male readers, following a study reporting 63% of men hardly read. The way that focus is being applied is by having 14 of this year's 20 WBN titles from male authors.
In a piece definitely worth viewing, the decision has brought Devaney to write:
Basically, they’ve decided the best way to get men reading more is to reinforce the idea that men should only read books by male authors.
The balance of the comment may be questioned, but it again raises the issue of gender stereotypes, reading preferences and 'relevant content'; topics brought to the fore recently as author and illustrator Jonathan Emmett voiced views on feminine influence in the book industry.
For our part, we're fairly sure that men aren't only interested in reading the works of male authors. Yet in a situation where many men in the UK don't read much (if at all) might it be plausible that new readers - rightly or wrongly - are swayed by the gender of the author as one of several factors?
And if that author is of the same gender as the reader surely it doesn't necessarily follow that all future reading will be of same-gender authors.
Ultimately, whether the Reading Agency's approach is justified - or will be effective - is up for debate. It's probably even quite hard to quantify.
Devaney though clearly feels strongly about the situation. In her view, "WBN are reinforcing the gender divide between men and women readers", and "doing more of what’s already been shown not to work".
What do you think?